Personal data. Clear, fair agreements.
When It Comes to Your Data, We're Always on Your Side.
DataPal helps people connect to their data and bring it together, add their own context, then share it with the organisations and services they choose, on clear, fair terms and with a record of the exchange.
What DataPal does
Personal data. Clear, fair agreements.
Individuals and the organisations they deal with need data relationships that work for both sides. DataPal helps them establish fair terms, appropriate access and a record of the exchange.
Connect
Link to the organisations, applications, data services, agents and data vaults you already use.
Bring it together
See information from different sources in one place, under your control.
Add your context
Add the circumstances, preferences and plans that make your data more useful.
Share on fair terms
Choose what to share, with whom and for what purpose, with permissions and a record of the exchange.
The intermediary for personal data relationships on clear, fair terms.
Who Is DataPal For?
Built for everyone in the data relationship
01 For Individuals
Bring your data together, add what matters to you and share what is needed to achieve your goals.
02 For Organisations
Build mutually beneficial data relationships with clear permissions and a recorded history of relevant exchanges.
03 For Developers
Connect your application, data service, agent or data vault to the individual’s wider data ecosystem.
04 For Partners
Add connections, agreements and audit capabilities that complement your own services.
Connections around you
Your data ecosystem, with you at the centre
DataPal supports five types of connection. Each keeps doing its own job while connecting to information and relationships under your control.
Organisations
Banks, employers, public bodies and other institutions you have a relationship with.
Applications
Software you use to view information, manage activities or access services.
Data Services
Sources such as credit reference agencies that provide evidence of identity, age or income.
Agents
Software, including AI agents, authorised to carry out tasks for you.
Data Vaults
Stores that hold information and make it available under defined access controls.
Privacy · Trust · Intent
Three lenses on every data relationship
Privacy sets the boundaries, trust gives both sides grounds for confidence, and intent connects data and services to your goals.
Privacy Signals
Our starting point“Protect me”
Define appropriate access and permissions, and help reveal whether boundaries are respected.
Trust Signals
“Can we trust each other?”
Establish relevant identity and attributes, record agreements and provide a history of exchanges for review.
Intent Signals
“Help me achieve this”
Express a goal, such as finding the best energy tariff for your needs, and authorise the information and actions needed to achieve it.
Our products
Starting with the privacy decisions people face every day
Each product delivers value on its own. Together they support one another, from investigation and accreditation to automated choices and sector insights.
Scan website behaviour to reveal privacy risks and data leaks, including activity before visitors give permission.
Explore Privacy Pulse →Help organisations adopt clear, fair privacy terms and demonstrate their commitment through agreements and a Trust Mark.
Explore Accord →Represent your privacy preferences across participating services, so you don’t keep making the same cookie-banner choices.
Explore Privacy Agent →Bring Privacy Pulse findings together across websites, sectors and time to support comparison and benchmarking.
Explore the Index →Standards & Infrastructure
The basis of trust
Clear permissions define who may act, on which data and for what purpose. Agreements set terms both parties understand. And the audit trail records what happened, so it can be compared with what was authorised.
MyTerms
Machine-readable personal terms, based on the IEEE 7012 standard, that make data relationships transparent and automatable.
Records & audit trail
Like a bank statement for your data relationships: who the parties were, what they agreed and what actions were recorded.
AI Agents
Agents act within a defined purpose, data scope and chain of authority. When DataPal’s personal agents act for you, they have contractual duties of care and loyalty.
Use Cases
Real-World Applications Across Industries
From commerce and healthcare to financial services and gaming.
Built Alongside
Leading ecosystems and emerging standards
Thought Leadership
Exploring the future of smart data, AI and digital trust
Defining the intelligence advantage: Expert perspectives on the intersection of AI Agents, Smart Data, and digital ethics.
FAQs
DataPal FAQs
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DataPal provides trust infrastructure for AI, Smart Data and digital services. We help individuals, organisations and intelligent services share and use data through clear permissions, transparent agreements and verifiable records.
Put simply, DataPal helps create trusted data relationships for the age of AI.
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Not necessarily. Master records stay with the organisations that maintain them, such as banks, health providers and the DVLA. Where supported, you can access information at source without creating another copy. Where information needs to be transferred or stored elsewhere, the exchange has a defined purpose and agreed terms, and DataPal can also hold information where useful and appropriate.
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Data is increasingly moving between people, organisations, platforms and AI agents. However, it is often unclear what has been agreed, what information can be used and who is accountable.
DataPal makes these relationships clearer and more trustworthy by providing permissions, proof and accountability that can travel with the data.
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Traditional consent platforms mainly record choices made on individual websites or apps. DataPal goes further by enabling people to express portable, machine-readable terms that can be recognised across participating services.
DataPal is not only about collecting consent. It is about establishing an ongoing, trusted relationship between the parties involved.
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A trusted data relationship is one in which everyone can understand:
Who is involved
What has been agreed
What data can be used
What it can be used for
How long the agreement lasts
What actions have taken place
Who is accountable
DataPal helps make these elements clear, verifiable and manageable.
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When DataPal’s personal agents act for you, they do so on a fiduciary basis: the service provider has contractual duties of care and loyalty to you within the agreed remit. The agent follows your instructions and acts only within the authority you grant.
Our vision
A digital world where personal data helps people live better lives
Through useful relationships that respect their privacy and reduce the effort needed to get things done.

